Strategies for responsible business Assignment Example | Topics and Well Written Essays - 3750 words

Strategies for responsible business - Assignment Example For instance, employees may hold sarcastic approach towards the fact that their organization is externally engaged in social work while management is not doing the needful to improve their working conditions. Therefore, the exact definition of CSR can be explained by the overall approach of an organization. A firm that engages in sharing information with its employees regarding probable downsizing, and then helps the displaced employees with new job opportunities is essentially involved in CSR. Likewise, another firm that emphasizes on customer interest by providing them safe, reliable and innovative products is also engaged in a strategic CSR (Waldman et al., 1). The concept of CSR emerged in the aftermath of World War II, and it gained actual foothold in the business world from 1960 onwards (Carroll & Shabana, 85). CSR essentially means that a company performs its certain activities for a larger purpose of social, economic and environmental benefits over its economic and legal goals. Traditionally a business is known for its profit making strategies and its product or service innovations. In this modern age, CRS activities add brand value to an organization. In fact, many organizations promote their CSR activities so as to gain the confidence of more number of people across the globe. The essence of CSR lies in thinking above profit maximization objectives, and striving towards the goal of performing in a viable social and environmental setup. In truth, a company does not legally have any social responsibilities that are not integral part of its business objectives. The need is to put in best efforts to minimize adverse impact on society an d environment; nevertheless the trick lies in balancing such efforts with the core financial objectives. This paper has attempted to critically discuss the following statement: â€Å"Companies engage in CSR because, for a number of reasons, they think it will be good for their profit

Marketing Research Proposal for Bell Shakespeare

Marketing for Bell Shakespeare - Research Proposal Example The proposed research will focus on the following problem statement during different stages of the market study: to recognize and understand the stakeholders’ perspectives, essential for an increment in the donor acquisition, optimization of donor retention, and a raised income subsequently. Additionally, the proposed research anticipates comprehensive understanding of attitudes and perception of donors from varying backgrounds related to the working, activities, and objectives of Shakespeare Bell Company. Analysis of the problem indicated that there are three categories of donors: current, lapsed, and prospective. Review of the background of problem further specified that it is now very essential for the company to identify specific needs, perception, and expectations of the donors, in order to continue organizing different programmes and activities in different rural and urban parts of Australia. It is an expectation that the proposed market research will be beneficial for the company, as well as individuals that benefit from different programs of the company. Since centuries, literature, drama, and theatre remained significant contributors in the educational and social development of human society. In specific, William Shakespeare is one of the greatest English writers that endeavored to alter thinking patterns and express his feelings through plays, such as Hamlet, Macbeth, Romeo and Juliet, etc that are influencing contemporary writers and scholars until today (Stinson & O’Toole, pp. 44-56, 2009). However, experts have indicated a rapid reduction in the interest of such significant pieces of literature due to a number of factors that inclined people like John Bell (2004) to establish philanthropic organizations like Bell Shakespeare Company (2009). Briefly, promotion of literary works, especially Shakespeare’s is the